Facebook is adding two new Custom Audience creation options, with Dwell time and Link sharing added to the listing for some users.


First spotted byThe Next Webs Matt Navarra, the new options provide more ways to hone in your Facebook ads on likely more responsive groups.

With Dwell time, you can create a list of users who have spent time viewing your display adverts on Facebook or Instagram. This would enable you to re-target those users who(theoretically) looked at your ads but not taken any action.

I say theoretically, because there’s no way, for sure, to determine why a user has necessarily paused in their feed at that point, but if your ad is in view, and the user has taken a moment to likely read it, that may help improve your chances of conversion maybe theyre a little interested but just need that extra nudge, which re-targeting them with, say, a discount offer, for example, might just provide.

Meanwhile, Link sharing will enable you to focus on users whove actively engaged with your content. Well, more than engaged theyve felt compelled enough to share your material for some reason, which likely suggests that they have some level of trust in your brand. This could come in particularly handy for event marketing in specific regions, focusing ads on link sharers in the vicinity could help boost response.

These are the latest additions to Facebooks ever-expanding Custom Audience options, giving you more ways to hone in your ads to improve response. Back in July, Facebook addedInstagram re-targetingto their Custom Audience list for comparison, heres the list as it was (for most users) at that stage compared to this latest screenshot.

As you can see, the options are growing which makes sense, Facebook has access to such a wide range of data points, and the better they can utilize them, the more ad spend they can attract. B

And while political interference and manipulation is a major concern, the insights being revealed show just how effective Facebook ads can be in varying capacity. Combine that with re-targeting which canincrease conversion potential by some 70%– and its clear that Facebooks enhanced ad options and data tools can deliver significant results.

Custom Audiences play a big part in this used well, they can drive improved performance. Worth staying aware of the latest updates, and testing out their effectiveness in your process.




Google Plus is one of the most important social media channel a company has to utilise. This new way of connecting socially and for business was introduced in 2011 and has slowly become a fast growing trend. Anyone who uses social media for business will greatly benefit from using this feature. There are over 500 million Google Plus accounts which will increase continuously because Google strongly encourages all of their YouTube and Gmail users to use Google Plus. Not only is it a very comprehensive system for connection and promotion, it is also becoming increasingly important for search engine results.

Bottom Line, If you want top Google search engine results, use Google Plus actively.

Below are 3 reasons posting on Google Plus is important for Google search engine results.

  1. Google Plus has a feature that allows you to connect your website with a Google Plus page. This makes your website appear more relevant in Google web searches.
  2. Posting on Google Plus gets you more visibility. By posting and engaging on Google Plus you will get more people to engage with you, share your posts and link to your profile. This makes your profile links become more valuable and appear higher up in search rankings.
  3. When someone searches for a brand or keyword on Google Plus, the latest activity will show up from the brands Google Plus page. This means, if you use the right key words and use your Google Plus account enough and skillfully, you will dominate the search results.

Luckily, you dont have to do it all yourself. You can keep doing what youre good at, and leave most of the Google Plus, Facebook, Twitter, blogging and all that other stuff to the marketing technologist. Request a quote and will assist you get better ranking on Google.


Simboti Tech is currently working on of the best eCommerce sites to come out of South Africa and by so doing we have identified tips that we can share on how to increase traffic to your new eCommerce site. South Africa has seen a rise in eCommerce sites and these tips will go along way in assisting you to increase traffic.

Social Media
Let social media bring in the visitors. You have at least one social media account, right? If not, nows the time; its the easiest and cheapest way to drive traffic quickly. Set up your account and create your stores profile, then be sure to add interesting and appropriate content regularly product promotions, sales, and links to articles your shoppers may find interesting. To appeal to users of different social media outlets, have your accounts set to automatically cross-post between platforms, such as Facebook, Twitter and Pinterest. Utilise socialmedia paidadvertising, this will enable you to target the right market for your products.

Content marketing
Make full use of content marketing. Our next tip is also inexpensive, but it will cost you a bit of time. Successful content marketing requires attention to writing, design and keywords that will drive traffic to your site and to specific products. Put thought into your content; think about what your customers may like to hear from you, whether its about your own products or the overall industry. Having trouble coming up with ideas? Ten to fifteen minutes of focused brainstorming may yield enough content for several entries! Learn what makes a good blog entry and how to leverage your blog content for traffic and sales. Dont just say you sell jewelry online add relevant keywords such as silver, gemstone, handmade and other descriptors that will drive visitors to your shop.

Email Marketing
Make connections with customers. Your customers can tell you why your site works or doesnt work. Contact them directly via email for feedback and suggestions. You can also create surveys with sites like SurveyMonkey.com, which require only a few clicks vs. written replies. Make sure you ask specific questions that are easy to answer, such as What would make you decide to return to my store? or Is there anything about your shopping experience we could improve? Also, always mention how much you truly value their input and advice. Send out promotions like black Friday and big holiday discounts through email. Try mail chimp for email marketing

Search Engine Optimisation
Search engine optimization can make all the difference. SEO can be your sites best friend but if Googles search algorithms cant find you, SEO can quickly turn into your worst enemy. Submit a reconsideration request if youre a victim of an SEO error, and make sure to add your URL to other popular search engines to bring in more traffic. Update your Meta descriptions to both accurately reflect your store and to attract customers. Finally, a new site map outlining your layout can go a long way toward SEO optimization.

Google Adwords
Give Pay Per Click advertising a try. This option requires a commitment of both time and money, but the payoffs can be huge. First, do your homework regarding your daily and overall budget, analytics and location targeting. Then consider an online campaign on search engine-affiliated advertising networks, such as Yahoo Bing Ads and Google AdWords. Be sure to carefully consider keywords and terms, because ultimately they are what get those needed clicks; in addition, keep in mind that both popular keywords and keywords that arent relevant will end up costing you more.

Simboti Tech provides these and other services to increase traffic to your eCommerce site, get in touch with one of our marketing technologist

source :http://www.ecommerceweekly.com

  1. Build backlinks to every page of your website that you want to rank. Get people to link to the inner-pages of your site the ones you want to rank for specific keywords as well as to the homepage.
  2. Existing relationships are an instant source of backlinks. Some of your suppliers, partners and customers will link to your site if you ask them to do so.
  3. Get the good backlinks that your competition already has. If someone has already linked to one of your competitors then theres a reasonable chance that theyll link to you also if you give them a good reason to.
  4. Get some backlinks with your target keywords as the link text. This type of link is important, but should make up less than 10% of your backlink profile.
  5. The majority of your backlinks should be branded. A backlink profile without lots of branded links (like Company Name and www.companyname.co.za) signals to search engines that youve been using manipulative link building tactics.
  6. Know whos linking to you. Within Google Search Console, go to Traffic and then Links to check how many sites are linking to yours and which sites they are.
  7. Sign up for Ahrefs. Doing so gives you access to extensive backlink data for your site and also your competitors sites.
  8. Every page of your website should be linked to from at least one other page. Search engines dont include pages in their results that arent linked to either internally (from another page of the same site) or externally (from another site).
  9. Have direct links from your homepage to your most important pages. Doing so passes authority from the homepage to your important pages and improves the rankings of those pages.
  10. Add in-content links to other relevant pages on your website. Whilst not as valuable as external links, internal links do still pass authority and signal to search engines what pages to rank for which keywords.
  11. Remove unnecessary outbound links. Only link to pages on other sites that you think visitors to your site would find helpful and/or interesting.
  12. Link out to relevant websites and blogs. People generally notice if you link to them, and if you link to them, theres a reasonable chance that theyll link back to you if you have good site.
  13. Leave comments on relevant websites and blogs. Doing so builds trust and relationships with people both the site owners and visitors to those sites.
  14. Interact with bloggers in your industry. The better people with relevant blogs know you (through social sites, forums, email, etc.) the more likely theyll be to link to your site and to share your content.
  15. Contact small businesses with relevant websites. A good relationship, in which you help promote each others sites, makes SEO simpler and cheaper for you and for them.
  16. Write press releases to share news and opinions. This is a good way to get content on, and links from, sites outside of your industry and circle of connections.
  17. Phone people to develop online relationships. Emails can easily be ignored or forgotten, but phone calls not so much.
  18. Use your website to build trust and relationships. The more relationships you have, and the more people trust you, the more people will talk about you, link to you, and, ultimately, buy from you.
  19. Add your address and phone number to every page of your website. This builds trust and improves rankings if youre targeting keyword phrases that contain your town/city name.
    Get listed in industry and local directories. Most directories are worthless, however, there should be at least 10 that are relevant to your area or industry.
  20. Ask customers to leave reviews on Google My Business and local directories. Positive reviews improve your rankings in Googles local listings and can be accessed directly from the search results.
  21. Be personal in a way that big businesses cant be. Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, Tweets, etc.) makes others more likely to engage with you.
  22. Use social websites to promote other peoples content as well as your own. People generally know if youve taken action on social sites to help them, and if they see that youve helped them, the chances of them helping you out in return are much higher.
  23. Add social sharing buttons to your website. The easier you make it for people to share your content, the more likely they will be to do so.
  24. Social media isnt a replacement for SEO. Your social strategy should be part of, or should run alongside, your SEO strategy.
  25. Search engines ranks webpages, not websites. Whether or not a page ranks for a particular keyword depends largely on the quality of that individual page, and not the quality of your site as a whole.
  26. Small businesses can rank higher than big businesses. Its not uncommon for a page on a small businesss site to rank higher than a page on the site of a big, national company.
  27. Know where youre ranking. Within Google Search Console, go to Traffic and then Search Queries to check where your site is ranking for keywords.
  28. Aim to be in the top 3, not just the top 10. If your site isnt ranked in the top 3 positions for a keyword then youll only get a small percentage (less than 10%) of the traffic from searches for that keyword.
  29. Rankings can be misleading. The number of 1st page rankings you have is irrelevant if those rankings dont convert to visitor numbers and, ultimately, sales.
  30. Dont worry about Domain Authority. Sites with a low domain authority can, and often do, outrank sites with a high domain authority.
  31. Choose between using www or not using www. Ensure that your site is set to load at either www.domainname.co.uk or domainname.co.za not both.
  32. Adopt a flat website architecture. Any page of your site should be accessible within 3 clicks from your homepage.
  33. Use a simple, clear URL structure. People should be able to guess the topic of a page by looking only at its URL.
  34. Use header tags. Include variations of your target keyword phrases in a pages H1 and H2 tags.
  35. Use rich snippets. They provide additional data about your site to search engines and can improve the appearance of your sites listing in search results.
  36. Use 301 redirects. If you change the url of a page on your site, but dont redirect the old url to the new one, any links pointing to the old one will be wasted.
  37. Set-up a useful 404 error page. Linking to your best content from your 404 page means that visitors who see it are less likely to leave your site.
  38. Optimise your images. Include a pages target keyword phrase, or variations of it, in the file names and img alt tags of the images on that page.
  39. Optimise your website for mobile users. Your site needs to be clear and simple to use for people accessing it using smartphones and tablets.
  40. Check browser and screen resolution compatibility. Your site needs to render correctly in every web browser (Chrome, IE, Safari, etc.) and screen resolution (1366768, 1024768, 800600, etc.).
  41. Maximise your websites loading speed. Use Googles site speed tool and implement the recommendations that they give you.
  42. Use a reliable web hosting company. Your sites keyword rankings will be downgraded if your site is regularly inaccessible.
  43. Regularly backup your website. If you lose your site data then you lose your rankings too, as search engines quickly remove sites that wont load from their results.
  44. Keep up-to-date with SEO news and trends. Read sites such as Search Engine Watch, Search Engine Land and SEOmoz.
  45. If you dont know, ask someone. If you have a question, ask it in an online SEO forum or contact an SEO consultant.
  46. Ask SEO consultants lots of questions. If youre going to hire someone, youll be taking less of a risk if you know a lot about them and their strategies.
  47. Engage with your SEO consultant. The more you know about SEO, and the more a consultant knows about your business, the better the results will be.

For any SEO services contact us sales@simboti.co.za


There is a thin line between marketing and technology which resulted in the birth of Simboti Tech. Why do we call ourselves marketing technologist? Marketing is increasingly about designing and delivering customer experiences, and software is the digital clay we use to sculpt them This not a common term in South Africa but we believe this is the future

Of course, marketing and IT should work together. Marketing must adhere to IT governance as much as it does financial governance. Security, regulatory requirements, business continuity, integration with the rest of a companys IT systems, etc., are all important facets of good technology management. Marketing cannot be a rogue state.

But if marketing doesnt really understand technology and IT doesnt really understand marketing then their collaboration can all too easily look like this: Marketing asks for faster horses. IT gives them faster horses. The automobile passes both of them by.

Other things being equal,IT will seek to minimize costs and risks in technology purchases. Thats a valuable perspective but its not the only one that matters. Customer experience matters. Marketing performance matters. And the software that is the cheapest or easiest to buy may not be the most effective for marketings purpose. Read More